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Case study
Publication date: 25 July 2023

Pooja Gupta, Sangita Dutta Gupta, Varnika Garg, Aakriti Jain, John Kavalakkatt and Aditi Mahawar

There are two theoretical concepts that can be taught in this case.The new approach to teaching entrepreneurship is termed “lean start-up” and “hypothesis-driven…

Abstract

Theoretical basis

There are two theoretical concepts that can be taught in this case.The new approach to teaching entrepreneurship is termed “lean start-up” and “hypothesis-driven entrepreneurship.” The business model canvas is a core tool of this approach. This framework defines nine key components of a successful business strategy. These components include defining value propositions; identifying customer segments; identifying channels; maintaining customer relationships; defining key activities, key resources and key partners; understanding the revenue model of the business; and the organization’s cost structure. This is considered to be a rigorous approach to learning about and developing a new venture.The other theoretical approach that can be discussed through this case is the link between uncertainty and entrepreneurial growth. These theories associate the willingness of entrepreneurs to bear the perceived uncertainty associated with entrepreneurial acts as representative of the belief-desire model. There is a need for entrepreneurs to experiment and search for alternative paths forward in order to counter this uncertainty. Systematic search processes to discover relevant information will strengthen this process.

Research methodology

This case is based on primary data collected through interviews with company personnel. The company consented freely to the use of their data in the case. The authors have no connection with the company. The four student coauthors had previously pursued an internship with the company and had worked on the machine learning analysis part.The two faculty coauthors in the case contacted the company after the internship and discussed the opportunity to write the case on the company. One of the faculty then interviewed key personnel in the company, including one of the co-founders.

Case overview/synopsis

Xoxoday is a technology company that provides employee rewards and corporate gifting to its customers. The company was started by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and Kushal Agarwal. In 2018, the company reinvented itself as an experiential gifting company.The company faced some challenges during the lockdowns imposed due to COVID-19. Khandelwal knew that they had to try something new to achieve higher growth in the future. He wondered if higher usage of technology was the solution. It was necessary for them to carve a new path in these times.

Complexity academic level

This case study can be used at the undergraduate level in courses relating to entrepreneurship strategy and business models for entrepreneurs.The case can be used to highlight the dilemmas faced by entrepreneurs due to unforeseen crises. This case is relevant for classes that will discuss growth crises and out-of-the-box solutions for unprecedented crisis situations.

Details

The CASE Journal, vol. 20 no. 2
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 30 July 2019

Sumeer Gul, Sangita Gupta, Tariq Ahmad Shah, Nahida Tun Nisa, Shazia Manzoor and Rehana Rasool

Open access journals (OAJs) offer immediate, free and unrestricted online access to the scholarly literature. The purpose of this study is to trace the status and characteristics…

Abstract

Purpose

Open access journals (OAJs) offer immediate, free and unrestricted online access to the scholarly literature. The purpose of this study is to trace the status and characteristics of OAJs published across the globe. Various trends that have evolved in OAJ market have been studied.

Design/methodology/approach

The study is based on data collected from one of the largest OA journal directory – Directory of Open Access Journals (DOAJ). The data were downloaded on 02 January 2018 and details of OAJs added to DOAJ till 31 December 2018 were harvested, codified and further analyzed in SPSS software. A Microsoft-Excel template application – MAKESENS – developed by Finnish Meteorological Institute (Finland) in 2002, was explored to perform Mann–Kendall Test and Sen’s Slope Estimates.

Findings

A less score of OAJs offer access to their archival content. An increasing trend is witnessed in the OAJ publishing with Elsevier, Sciendo and BioMed Central (BMC) as the top publishers. Majority of publishers are from high-income zone countries, followed by upper-middle and lower-middle zone countries. Majority of OA publishers are from the UK, Indonesia and Brazil. A lesser score of journals offer article processing charges and/or author submission charges. Majority of OAJs from high- and lower-middle-income zone countries levy submission/processing charge to authors compared to OA journals from upper-middle- and lower-income zone countries (p <0.01). OJS stays a prioritized platform for hosting OA journal content. Portico and CLOCKSS/LOCKSS are mostly used for long-term preservation purposes. Majority of OAJs from high-income zone countries participate in digital arching initiatives compared to ones from other income zones. Majority of the journals adopt a peer review (double-blind peer review, blind peer review, peer review and open peer review) process for validation of their scholarly content. The time lag between submission and publication ranges from one to 53 weeks, with majority of OAJs having a time lag of 11-20 weeks. Creative Commons Licenses are mainly adopted by OAJs.

Research limitations/implications

As the study is based on the data offered by DOAJ, any gaps in the DOAJ data will also get reflected in the study. Further, there might be other OAJs also that have yet to show compliance with DOAJ standards and get indexed with it.

Originality/value

The study tries to showcase the current status and characteristics of OAJs.

Details

Global Knowledge, Memory and Communication, vol. 68 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 14 June 2022

Sangita Gupta and Sumeer Gul

The study aims to present an insight into the research landscape of Library and Information Science (LIS) by India using a bibliometric visualization tool. The study analyses the…

Abstract

Purpose

The study aims to present an insight into the research landscape of Library and Information Science (LIS) by India using a bibliometric visualization tool. The study analyses the research growth and trends, highly cited articles, productive publication titles, institutional and country collaboration.

Design/methodology/approach

The data were downloaded from the Web of Science Core Collection for a period of 20 years and analysed through VOSviewer, a data visualization software.

Findings

The results indicate that the overall annual contributions are increasing, although with uneven and slow growth from 2001 to 2014. However, the highest contributions and impact is witnessed over the past few years. All the top 10 cited papers are related to the area of information processing and management. The visualization technique made it clear that the area of research has made a transition from traditional concepts of library and information to novel ones involving big data, machine learning, altmetrics, etc. Also, the Indian Institute of Technology System, the Council of Scientific and Industrial Research and the Indian Institute of Management System have made the highest contributions. Furthermore, India shares maximum collaborations with the USA, followed by England and China.

Research limitations/implications

The findings of this study would help readers to gain understanding about the contribution of India for the development of the LIS. It would also help researchers to identify the hotspots and left out areas of research in the Indian context that require further investigation, thus would help in policy decisions and future research. Furthermore, researchers will be sensitized about the network visualizations that can also help them to get connected with the peers. The study can also help the journals to recognize the trending topics, which will provide the researchers with the opportunities to work on the same. Funding agencies can also be benefitted by the findings of the current study as they will be informed about the research areas which need to be funded.

Originality/value

There are not many research studies that highlight the research trends in the area of LIS from India and visualize the collaboration among institutions and countries. The study tries to showcase the research trends and collaborative frameworks in the field of LIS in terms of network visualization.

Article
Publication date: 8 January 2018

Susmita Chatterjee, Sangita Dutta Gupta and Parijat Upadhyay

The purpose of the paper is to address the sustainability issue of Self-help groups by means of developing small business/micro-entrepreneurs.

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Abstract

Purpose

The purpose of the paper is to address the sustainability issue of Self-help groups by means of developing small business/micro-entrepreneurs.

Design/methodology/approach

The causal relationship between empowerment through SHG and micro-entrepreneurship is being investigated by estimating empirical data through structural equation modelling with second-order latent factor.

Findings

Empirical examination supports the causal relationship between empowerment through SHG and small business.

Research limitations/implications

The study is conforming the policy of group forming and, at this stage, develops a conceptual framework but with real implications for comprehensive policy decisions.

Originality/value

There are many studies on the women empowerment aspect of SHGs. However, few attempted to find out how the micro-entrepreneurs emerging from SHGs.

Details

Management Decision, vol. 56 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 29 November 2018

Sangita Dutta Gupta, Ajitava Raychaudhuri and Sushil Kumar Haldar

Information Technology has transformed the banking sector with respect to various systems and processes. Banks have adopted various measures to quicken their business activity and…

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Abstract

Purpose

Information Technology has transformed the banking sector with respect to various systems and processes. Banks have adopted various measures to quicken their business activity and also save cost and time. That is why there has been large requirement of IT in the banking sector. The question arises whether this investment is enhancing the profitability of the bank or not. The purpose of this paper is to examine the presence of profitability paradox in Indian Banking Sector.

Design/methodology/approach

Data are collected from ten nationalized banks and three private sector banks from 2006 to 2013. The impact of IT expenditure on return on assets and profit efficiency is examined. Profit efficiency is determined using Stochastic Frontier Analysis. Data are collected from annual reports of the banks. Data on IT expenditure are collected through Right to Information Act 2005. Correlation and Panel Regression are used to investigate the relationship between IT expenditure and ROE or Profit Efficiency.

Findings

The findings of the paper confirm the presence of profitability paradox in the Indian Banking sector.

Research limitations/implications

Extension of this study to other developing countries of the world will help to identify if any common pattern is there among the developing countries as far as productivity or profitability paradox is concerned.

Originality/value

There are some studies on the impact of IT on the banking sector in USA and Europe. This type of study however is rare in the context of India or for that matter other developing countries. Therefore, this paper will add new dimension to the existing literature and pave the way for future research in this area.

Details

International Journal of Emerging Markets, vol. 13 no. 5
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 13 April 2015

Sangita Dutta Gupta, Ajitava Raychaudhuri and Sushil Kr. Haldar

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors…

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Abstract

Purpose

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors influencing female participation in the IT industry. It proposes some policy initiatives to support involvement of women in adequate proportion in the workforce.

Design/methodology/approach

The study uses a unique set of data from 63 IT companies from three big cities of Delhi-National Capital Region (NCR), Bengaluru and Kolkata. An ordered logit model is applied to find out the determinants of female absorption in the IT industry. ANOVA is used to study the variations between and within the IT industry of female labor force participation.

Findings

Result reveals that the percentage and mobility of female employees in an organization does not depend on the turnover or the total number of skilled employees in the organization. It depends on the location.

Research limitations/implications

The main limitation of the paper is that many IT companies do not want to reveal data about the percentage of female employees. If more companies could have been included, more accurate results could have been found.

Practical implications

The study discusses the aspect of gender inclusivity in the IT sector as well as the impact of higher skill on gender. The paper proposes some policy initiatives which can increase the number of female employees in the IT sector.

Originality/value

The study fulfills the need to know about the gender inclusivity aspect of the IT sector in India.

Details

Gender in Management: An International Journal, vol. 30 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 19 April 2023

Abhishek Poddar, Sangita Choudhary, Aviral Kumar Tiwari and Arun Kumar Misra

The current study aims to analyze the linkage among bank competition, liquidity and loan price in an interconnected bank network system.

Abstract

Purpose

The current study aims to analyze the linkage among bank competition, liquidity and loan price in an interconnected bank network system.

Design/methodology/approach

The study employs the Lerner index to estimate bank power; Granger non-causality for estimating competition, liquidity and loan price network structure; principal component for developing competition network index, liquidity network index and price network index; and panel VAR and LASSO-VAR for analyzing the dynamics of interactive network effect. Current work considers 33 Indian banks, and the duration of the study is from 2010 to 2020.

Findings

Network structures are concentrated during the economic upcycle and dispersed during the economic downcycle. A significant interaction among bank competition, liquidity and loan price networks exists in the Indian banking system.

Practical implications

The study meaningfully contributes to the existing literature by adding new insights concerning the interrelationship between bank competition, loan price and bank liquidity networks. While enhancing competition in the banking system, the regulator should also pay attention toward making liquidity provisions. The interactive network framework provides direction to the regulator to formulate appropriate policies for managing competition and liquidity while ensuring the solvency and stability of the banking system.

Originality/value

The study contributes to the limited literature concerning interactive relationship among bank competition, liquidity and loan price in the Indian banks.

Details

The Journal of Risk Finance, vol. 24 no. 3
Type: Research Article
ISSN: 1526-5943

Keywords

Article
Publication date: 21 January 2019

Mohit Yadav, Sangita Choudhary and Shubhi Jain

The purpose of this study is to explore the relationship between transformational leadership and knowledge sharing behavior in freelancers. Also, the study focuses upon mediation…

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Abstract

Purpose

The purpose of this study is to explore the relationship between transformational leadership and knowledge sharing behavior in freelancers. Also, the study focuses upon mediation of the relationship by employee engagement and moderation by social support.

Design/methodology/approach

Confirmatory factor analysis was used to find validity and reliability of the model under study. To study the relation between variables, the Pearson correlation was used. Further, the PROCESS macro of Hayes (2013) was used to test mediation and moderated mediation.

Findings

Transformational leadership influenced knowledge collecting and knowledge donating behavior in freelancers. The relation was mediated by employee engagement. Social support was found to moderate the mediated path by employee engagement between transformational leadership and knowledge collecting behavior. A similar result was found for knowledge donating behavior as a dependent variable.

Research limitations/implications

The model under study can be tested in other contexts with extended data.

Practical implications

The study asserts importance on freelancers in knowledge sharing in client organizations; leaders should take a transformational role to create a culture of free flow of knowledge and information between various types of employees.

Originality/value

This study is the first to research how transformational leadership, through engagement, motivates freelancers in engaging in knowledge collecting and knowledge donating. The importance of social support is also noted.

Article
Publication date: 15 May 2017

Parul Jain Gupta and Pradeep Suri

Most of the existing studies in e-governance context have attempted to measure public value of projects in terms of quality of services provided, cost effectiveness of public…

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Abstract

Purpose

Most of the existing studies in e-governance context have attempted to measure public value of projects in terms of quality of services provided, cost effectiveness of public organizations and extent to which public organizations are able to meet their social objectives. However, it is also important to explore variables influencing public value to pursue for attaining high public value from such projects. This paper aims to attempt to explore such variables based on Situation-Actor-Process (S-A-P) framework. In India, physical presence of citizens is still required at many public centers established for delivering a variety of government services. A citizen at the time of his visit to a public service center faces a situation, deals with different actors and is subjected to a set of processes. At the end of the service cycle, the citizen develops a perception about public value of the e-governance project. The paper aims at exploring the likely influence of “Improved Situation”, “Capability Level of Actors” and “Flexible Process Workflow” on “Public Value” of e-governance projects.

Design/methodology/approach

On the basis of a review of literature, variables likely to be influencing public value have been identified in terms of situation, actors and processes. A questionnaire was designed, and a survey conducted to measure public value and S-A-P-related variables in the context of two e-governance projects, namely, Passport Seva Project and Driving License Project in India. Survey data have been analyzed to study the influence of S-A-P-related variables on the public value of e-governance projects. Learning issues have been synthesized in terms of implications for practitioners as well as researchers for enhancing public value of e-governance projects.

Findings

The study has revealed that a citizen-centric e-governance project with observed high value of conceptualized S-A-P variables is expected to be characterized by high public value. The analysis has also reflected upon a need for an in-depth study to explore empirically validated linkages between S-A-P variables and public value of e-governance projects.

Research limitations/implications

The paper is based on a pilot study in the context of two citizen-centric e-governance projects. It is required to study more such projects for the purpose of validating the proposed framework and arriving at generalized findings.

Practical implications

The study results are expected to sensitize practitioners to keep in view conceptualized variables related to situation, actors and processes while planning for citizen-centric e-governance projects. This may result in improved situation at the public service centers, better performance of employees and more flexible processes which may further help to increase the public value of such projects.

Practical implications

E-governance projects can perform a vital role in improving public value. In the context of India, a key objective of e-governance projects is to improve the service delivery of citizen-centric projects. The findings of the pilot study, based on the select two citizen-centric e-governance projects in India, reflect upon the likely relationship between public value and S-A-P variables. Thrust on improving situational aspects, as conceptualized in this study, is expected to improve comfort level of citizens while taking benefit of IT enabled services of government organizations. Better capability of actors at public organizations is likely to build trust and confidence among citizens toward these services. Adoption of flexible processes by public organizations is expected to ensure seamless delivery of services to citizens through alternate options. Enhanced delivery of services satisfies the need for improved public value and create positive attitude among society toward public organizations. It contributes to satisfaction level of citizens in terms of saving of time, money and efforts.

Originality/value

A review of literature has revealed a few studies undertaken in recent past with focus on measurement of public value in e-governance context. This paper is based on a novel idea of exploring the likely relationship between conceptualized S-A-P-related variables and public value of citizen-centric e-governance projects. Recommendations based on learning issues are expected to trigger suitable interventions to generate high public value from such projects.

Details

Transforming Government: People, Process and Policy, vol. 11 no. 2
Type: Research Article
ISSN: 1750-6166

Keywords

Content available
Book part
Publication date: 14 August 2023

Abstract

Details

Gender Inequality and its Implications on Education and Health
Type: Book
ISBN: 978-1-83753-181-3

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